Creativity is about giving each place its own identity.
We don’t take the same approach from one site to the next. Every food and drink offer is shaped around the setting, the audience and how people use it, whether that’s building a restaurant concept, developing a café or working with collaborators to bring new ideas into the menu.
The result is food that feels distinct to each place, rather than repeated across the portfolio.
For us, creativity always has intent.
On the plate and in the glass, in beautifully considered spaces, in the way we use smart technology and in the stories we tell, every element is chosen with care.
It’s never about chasing trends. It’s about balancing flair with purpose, shaping experiences that feel distinctive, relevant and right for the moment.
Creativity starts in the kitchen
Every menu begins with the same questions. What works in this space. Who are we feeding. What’s at its best right now. From there, our chefs build dishes around ingredients they trust, shaping menus that feel right for the place and the people in it.
But it’s also about thinking differently. Looking beyond the obvious, reworking familiar ideas and finding new ways to bring flavour, balance and interest to the plate. Sometimes that means pushing things forward. Sometimes it means knowing when to keep it simple.
No two sites are the same, and neither are the menus. Some lean into bold, flavour-led plates designed for sharing. Others focus on simple, seasonal dishes that change with the day. It’s a constant process of testing, refining and getting the balance right.
From first idea to final dish, creativity is about making good decisions and backing them with skill.
Meet some of the chefs shaping our menus.
Here’s how some of our chefs bring that thinking into their menus.
Karen Poynter, Group Chef - Historic Royal Palaces
I love shaping menus that celebrate the history of the palaces, bringing those influences into dishes with a more modern approach.
Inspired by the stories behind each space, the menus bring together history, imagination and hands-on creativity, designed to feel right for the setting and the people visiting it.
“My goal is to turn that inspiration into food our visitors remember.”
Spaces
Some spaces we step into, others we help build. From new concepts created from the ground up to reworking existing venues, we shape how a space comes together in practice. That means looking at layout, flow and how guests move through it, alongside how food and drink are delivered. Every element is designed to work as one, so the space feels right from the moment you arrive.
Storytelling
Storytelling runs through everything we do. From menus that reflect a venue’s history to details that nod to the people and purpose behind a place, it’s how we connect food and drink to the setting. It doesn’t need to be overdone, but when it’s right, it adds another layer to the experience.
